Privacy Policy

We collect as little as possible, give you clear controls, and never sell your data.

Last updated: February 2025

Our Commitment to Your Privacy

Privacy-First Promise: We never sell your data, use minimal tracking, and give you complete control.

Privacy is foundational to living according to your values. This policy explains how we collect, use, and protect your information when using the Listval mobile application and services.

1. Information We Collect

1.1 Personal Information

When creating an account, we collect:

  • Name
  • Email address
  • Authentication credentials

1.2 Usage Data

We collect app usage signals like goal and progress interactions to improve features and provide personalized recommendations.

1.3 Device Information

Automatically captured details include:

  • Device type and model
  • Operating system version
  • Device identifiers (for app functionality only)
  • Network information
  • App version and performance data

2. How We Use Your Information

2.1 Service Provision

We use your data to:

  • Provide core app functionality
  • Maintain progress tracking features
  • Sync data across your devices
  • Offer analytics and personalized recommendations
  • Enable social features (when you choose to use them)

2.2 Communication

We may send you:

  • Essential service updates and notifications
  • Occasional insights aligned with your values and goals
  • Security alerts and account information

2.3 Analytics & Improvement

Aggregated usage patterns help us identify opportunities to enhance user experience and develop new features that support intentional living.

3. Information Sharing & Disclosure

3.1 No Sale of Personal Data

We do not sell, trade, or rent your personal information to third parties. Your data is not a product.

3.2 Service Providers

Limited data may be shared with carefully vetted service providers under strict confidentiality agreements for:

  • Cloud hosting and data storage
  • Analytics services
  • Customer support tools
  • Payment processing (handled by Apple)

3.3 Legal Requirements

We may disclose information when legally required to:

  • Comply with applicable laws and regulations
  • Respond to legal process (subpoenas, court orders)
  • Protect the rights and safety of our users
  • Prevent fraud or abuse of our services

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction, subject to the same privacy protections.

4. Data Security

We implement industry-standard security measures:

  • End-to-end encryption for sensitive data
  • Secure authentication protocols
  • Regular security audits and monitoring
  • Limited personnel access on a need-to-know basis
  • Documented data breach response procedures
  • Secure cloud infrastructure with redundant backups

5. Your Rights & Choices

You have the right to:

  • Access your personal data
  • Export your data in a portable format
  • Correct inaccurate information
  • Delete your account and associated data (processed within 30 days)
  • Opt out of non-essential communications
  • Control social feature visibility and data sharing

To exercise these rights, contact us at privacy@listval.com.

6. Data Retention

We retain your information only as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain service security and integrity

Account deletion removes all personal data within 30 days, except as required for legal compliance.

7. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure that:

  • Secure cloud infrastructure protects data in transit
  • Cross-border transfers include appropriate safeguards
  • We comply with applicable international regulations
  • Data processing agreements meet privacy law requirements

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy in the app
  • Sending email notifications for significant changes
  • Providing in-app notifications

Your continued use of the app after changes constitutes acceptance of the updated policy.

10. Third-Party Services

Our app may contain links to third-party services or integrate with external platforms. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you access through our app.

11. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we don't sell data)
  • Right to non-discrimination for exercising privacy rights

12. European Privacy Rights (GDPR)

For users in the European Economic Area, you have rights under the General Data Protection Regulation:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision making and profiling

13. Contact Information

For questions about this Privacy Policy or our privacy practices, please contact us:

Email: privacy@listval.com
Subject: Privacy Policy Inquiry

We are committed to resolving privacy concerns promptly and transparently.

14. Compliance

This Privacy Policy complies with:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Personal Information Protection and Electronic Documents Act (PIPEDA)
  • Other applicable privacy and data protection regulations

By using the Listval app, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.